What are you being asked to do?
Brief broken down
Your local green grocer has asked you to produce a point of sale display to go above the fruit and vegetables in their shop. The final reproduction size will be 2 x A1 landscape. Either take photographs, create illustrations or use a combination to develop two images – one of fruit and one of vegetables.
Then identify any wording you might want to use. The most important things to remember are what the shopkeeper wants to achieve and who the message is for (the audience). The posters will be seen from quite a distance and mainly in people’s peripheral vision so the visuals need to be clear and dynamic.
How will the client judge a successful outcome to the brief?
If I can design the client a clear, eye catchy design which increases customer attraction and engagement then the brief will be met.
Beginning the task
To start off the task I began to research and look at pictures of fruits and vegetables on Pinterest for some inspiration. I wanted my design to have striking colours, luckily fruit and vegetables are naturally very colourful which made my task easier.
One other thing I wanted to use for this exercise was Occam’s razor because I wanted my poster to be straight to the point. If I want to grab the attention of “passing shoppers” with one attempt I’d want my design to be clear and direct. I also decided to add a rhetorical question on my poster to make a potential customer think.
I used a stock image which I found on google and I added a linear light effect on the picture to make it look bright. At first I really liked the way it looked so I thought of the wording to go with it. “Eat healthy. Why not?” is the slogan I chose for my poster, I felt like the catchphrase is nice and effective because I think it will connect with the everyday person. This is how my poster looked.
Although I wanted my poster to have an eye catching effect I felt like the design was too bright. The background picture was so light that the wording almost blended in with the poster. I showed my younger brother my poster for feedback and he said it looked too simple. I wasn’t impressed with how my design looked either so I decided to redesign it.
I made a few simple changes to my poster. The first thing I did was I removed the linear light effect from the background, my wording on the picture already looked better. I then went on to design three yellow boxes with a ‘linear dodge effect’ and I placed them in between the writing and the background, this made my writing stand out even more.
Final thoughts
Overall I was happy with how my poster looked. This is another exercise that taught me that we don’t always have to think outside of the box. Sometimes using simple ideas and designs work best. The only problem I faced was that I wanted to use Adobe Illustrator for this task, but due to the time limit I scheduled for myself I used Adobe Photoshop instead because this is the software I am most familiar with. I wanted to make sure that I leave enough time for myself so that I don’t have to rush my assignment.
OCA Graphic Design 